Seth Parker, a young entrepreneur from Brigham City, Utah, made headlines when he set up a stand with a sign reading “ICE COLD BEER,” prompting concerned neighbors to call the police. When officers arrived to investigate, they discovered a clever marketing trick: the word “ROOT” was written in tiny letters above “BEER.” Delighted by the boy’s clever branding, the Brigham City Police Department shared the story on Facebook, causing Seth’s root beer business to go viral and quickly sell out.
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